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November 09, 2005

Box of Chocolates Marathon

I was sitting in the doctor's office leafing through an old copy of "Sports Illustrated", when who should I spot looking back at me from the "Faces in the Crowd" section than Brian Fugere, co-author of Why Business People Speak Like Idiots, which was discussed (along with its author) on this blog and elsewhere.

It turns out that in February Fugere was diagnosed with sarcoma, and went through four rounds of chemotherapy. He came up with the idea of the Box of Chocolates Marathon (from [gak] the movie Forrest Gump) in which he walked 144 laps around the cancer ward of his hospital in Walnut Creek--26 miles in all--to raise funds for sarcoma research. In 2002 Fugere had run the Boston Marathon in 3:19 (which is very, very good).

Fugere never mentioned any of this in his talk, despite what I would think would be the obvious temptation to do so...he did have a bit of an otherworldly delivery, but he never said "Listen, I had part of my lung cut off six months ago, so maybe I have a bit of perspective here." Now I feel somewhat guilty for criticizing him. He has four kids also, he's nine years older than me and his kids are nine years older than my kids. So, Brian, however good or bad your presentation may have been, I certainly hope you make a full recovery, and live to see a thousand reasons to rejoice.

Posted by AdamBa at November 9, 2005 03:31 PM

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I did watch the recording of Fugere's visit - it was definitely interesting but seemed to borrow heavily from Don Norman's "Emotional Design" which has been out for a while now. I highly recommend that one..

Posted by: anonymouse at November 9, 2005 09:17 PM