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June 20, 2006

The Fourth Meal

Some studies claim that it is better to eat a higher number of smaller meals throughout the day, and that our current system of three meals a day is an outdated relic of our agrarian past (or somesuch). So now we have what may be a radical attempt to shift our culture towards a healthier diet...but more likely it's an attempt to shift our culture towards more midnight burrito runs. Yes, the geniuses at Taco Bell (or their advertising agency) have come up with Fourthmeal. Fourthmeal is "the meal you eat between dinner and breakfast."

The four attributes of a good fourthmeal (per the website) are that it is melty, crunchy, spicy, and grilled--four attribures shared by most of the items on a Taco Bell menu. Of course this is ridiculous, but I still think it's pretty funny. The Flash-powered website features you as a moose-slippers-and-sleeping-cap-wearing avatar, who shuffles through the demi-monde looking for late-night munchies, or failing that, a chance to play "Simon" with buttons featuring the four horseman of the Tacopalypse (Melty, Crunchy, Spicy, and Grilled). There also seems to be an attempt to turn it into a Myspace-like site, except with about 70 million fewer users. I'd tell you more, but I was playing with the site and I pretended to log in as my daughter, at which point it slapped down an "underage" cookie and now always redirects me back to the main Taco Bell site. No more virtual fourthmeals for me.

Posted by AdamBa at June 20, 2006 01:01 PM

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Around here, it is common to have fourthmeal between lunch and supper. It is usually something like light breakfast.

Posted by: Ivan at June 20, 2006 03:17 PM