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June 11, 2006

Exit Scoble

Robert Scoble has decided to pack up his kit bag, toss it in his new BMW, and head south to Silicon Valley, the better to be near his son and also potentially change the world and the number of digits in his bank account. I know this is true because as I was typing my previous blog entry, my wife asked, "What's this on KING 5 news about 'Irreverent blogger to leave Microsoft'?"

Some Microsoft people seem to be bagging on Scoble now, but I liked him. Sure the guy never met a Microsoft partner he didn't like, but I don't think people really appreciate just how much time he spent on his blogging and the attendant meetups and commenting. He was building up his own brand, but Microsoft also benefitted, and he was doing all that on his own time. If you wonder whether an individual can still change Microsoft, then Robert Scoble certainly did so, by dint of extraordinary hard work (and by being an extremely open and approachable person).

He's going to work for a company called PodTech.net. An intercapped name with a TLD in it? That screams "acquisition target within six months", and more power to Robert Scoble if it happens. I don't think they want a discerning industry analyst; they want someone to generate excitement, and Scoble fits the bill to a T. Remember it's only pie-eyed optimism if you're wrong. According to KING 5 his title is going to be "vice president of media development", the media in this case being "IP-based digital media", a catch-all term for podcasts, blogcasts, vlogcasts, floodcasts, aircasts, ringcasts, ampcasts, and redcasts. There's more info direct from Scoble on PT.n's site but it's one of those IBDM thingies which I don't actually consume, so I will have to wallow in self-imposed ignorance. But I wish him best of luck in the future.

Posted by AdamBa at June 11, 2006 10:14 PM

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Just for a moment while reading your post I though you are talking about another individual that changed microsoft...

Posted by: Ivan at June 15, 2006 03:32 PM