May 12, 2005
Two Years of ScobleToday is Robert Scoble's two-year anniversary at Microsoft. Congratulations, Robert!! I know this because I mentioned the fact [his start date, not his two-year anniversary! - ed.] in an article I wrote just over two years ago, about Microsoft Bloggers.
This was a pretty accurate article, if I do say so myself. Some quotes:
"The tone of Microsoft-related discussions may change as more Microsoft blogs appear."
"Given Microsoft's tarnished PR image, it helps the company image to get the word out that employees are like employees everywhere, even if that similarity extends to a shared distrust of upper management."
"It's possible that having a blog that is well-read (either externally published, or an internal one available only on the Microsoft corporate network) may become a way to establish status within Microsoft."
"Employees writing blogs on their own might start a bottom-up push that eventually results in upper management really "getting" the benefits of XML and web services, in the same way that employees surfing the net back in 1994 eventually resulted in Microsoft's shift to embrace the Internet."
"A world where Microsoft is leading the way in setting web services standards, and a major force in the world of blog content, may not be what the bloggers of today envision. But it may be what happens."
Posted by AdamBa at May 12, 2005 10:07 PM
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Very useful comments - good to read