« Microsoft Suckiness | Main | Single-Letter Domain Names »
February 08, 2005
Word of the Day - Marketecture
Someone used this word in a presentation the other day -- a cross between marketing and architecture. It was in the phrase "marketecture diagram", which is one of those diagrams you'd recognize if you saw it -- lots of colored boxes connected by big fat unlabeled arrows.In some people this word may induce the same metal-on-chalkboard feeling as neologisms like "guesstimate" and "advertorial". I had never heard it before, but some web searching reveals it is quite common. It appears as a trademarked term, and here is a discussion of the difference between marketecture and tarchitecture. I guess "architecture" has a distinct enough ending that you can slap it on the end of anything and convey the meaning -- blogitecture, webitecture, fooditecture, etc. (I made all those up, but sure enough they all return MSN Search hits).
Posted by AdamBa at February 8, 2005 08:54 PM
Trackback Pings
TrackBack URL for this entry:
http://proudlyserving.com/cgi-bin/mt-tb.cgi/152
