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October 06, 2004

Tipping Point for Satellite Radio?

Howard Stern announced that he is going to move to Sirius satellite radio when his current over-the-air contract expires in 15 months.

This could be the key tipping point for satellite radio. I don't think many people would consider spending $12.95/month for satellite radio now -- but they would pay that to hear Howard.

He chose Sirius over XM. Sirius has a Sirius Player plugin which lets you listen to its service on your computer, and has a Buy button that redirects you to Barnes and Noble to buy the album you are listening to. Eventually someone will figure out that they should let you buy the single song, like on iTunes, and make a pile of money (this could also be done with car-based receivers, on current FM stations, although the quality wouldn't be great).

My only thought about satellite radio is that they send one signal per station. Right now Howard is rebroadcast from 6-10 am Seattle time on KISW. But the show is produced in New York, so a live version would be from 3-7 am here. I suppose they could rebroadcast it on a different channel to match West Coast morning drive time.

Posted by AdamBa at October 6, 2004 12:56 PM

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