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February 08, 2005

Word of the Day - Marketecture

Someone used this word in a presentation the other day -- a cross between marketing and architecture. It was in the phrase "marketecture diagram", which is one of those diagrams you'd recognize if you saw it -- lots of colored boxes connected by big fat unlabeled arrows.

In some people this word may induce the same metal-on-chalkboard feeling as neologisms like "guesstimate" and "advertorial". I had never heard it before, but some web searching reveals it is quite common. It appears as a trademarked term, and here is a discussion of the difference between marketecture and tarchitecture. I guess "architecture" has a distinct enough ending that you can slap it on the end of anything and convey the meaning -- blogitecture, webitecture, fooditecture, etc. (I made all those up, but sure enough they all return MSN Search hits).

Posted by AdamBa at February 8, 2005 08:54 PM

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